Let me take you through the first steps of using a keyword research software. I personally use Wordtracker for more than one year now and believe me, it`s the most advanced keyword research tools on the market.
People often go wrong when they search for the most popular keywords, this means they make everything harder competing for the first few results in the search engines, while there are millions of them. It`ll be absolutely impossible to rank in the first few results for some very common keyword phrases.
Most common keywords are not the phrases that will bring targeted traffic to your site. While the competition on the most common keywords is very high, there are little to no chances to rank through the first results.
Finding long tail keywords (keyword phrases) is what you`re looking for. Long tail keywords proven to be a lot more valuable. For example you own a ‘Chinese vases’ retail site. What Wordtracker will do is find the most profitable keyword phrases related to ‘Chinese vases’ that will bring the right customers to your website, those gold mine keyword phrases that will work best for your niche and no doubts you will succeed.
Some keyword phrases that Wordtracker would return:
old Chinese vases
vintage original Chinese vases
wholesale Chinese vases
Marketing in general is all about fighting your competitors, get massive amounts of traffic to your business and make the most sales. Have you ever asked yourself, what are people actually looking for ? How would you guess the exact keywords they use to find the products that you sell ? How would they even know what you are selling ? Ok, it might be fishing equipment, but what exactly?
Using the most common keywords is not the key.What I do is think of the most common root word that I know for a fact is going to have a very high number of competing pages all over the web.
Wordtracker Keyword Researcher turns thousands of keyword phrases matching your niche or website content.
Why would you need all those thousands of keywords?
For example purposes lets take another example for a ‘fishing equipment’ website. How many results pages that contain these two keywords are there? We simply search in Google these two keywords: ‘Fishing Equipment’.
Roughly there are over 2.710.000 results for ‘fishing equipment’. Do we want to compete for such a high competitive keyword phrase? NO we don`t. Not even the most experienced SEO Professionals would try that.
Some examples of related keyword phrases that Wordtracker would turn for ‘fishing equipment’:
fishing tackle and gear
fishing rods and reels low prices
affordable fishing equipment
cheap fishing rods and reels
These are just some of the keywords you are looking for.
Short summary. How to use Wordtracker:
1. Start with your most common root word
2. Research each word individually, both singular and plurals
3.. Don`t trick yourself only stick to one phrase at the time
4. Optimize the new phrase on your site, and people will find your site a lot easier.
You might like to read more about Wordtracker Keyword Tool right on my complete Wordtracker Review page.
Alexandru Matei is an internet marking enthusiast, and provides Reviews of Digital Products at his website Affiliate Secrets.
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